Cookie Policy

Last Updated: February 6, 2026

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly and provide information to website owners.

2. How We Use Cookies

Remember your preferences (theme selection)
Understand how you use our website
Improve your browsing experience
Analyze website traffic

3. Types of Cookies We Use

3.1 Necessary Cookies

Cookie	Purpose	Duration
CookieConsent	Stores cookie preferences	1 year
theme	Dark/light theme preference	1 year

3.2 Analytics Cookies

Cookie	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes users	2 years
_ga_*	Google Analytics 4	Session state	2 years
_gid	Google Analytics	Distinguishes users	24 hours
_clck	Microsoft Clarity	Persists Clarity user ID	1 year
_clsk	Microsoft Clarity	Session stitching	1 day
CLID	Microsoft Clarity	First-party user identifier	1 year
ANONCHK	Microsoft Clarity	Indicates if MUID is transferred to ANID	Session
MR	Microsoft Clarity	Checks whether to refresh MUID	7 days
SM	Microsoft Clarity	Syncs MUID across Microsoft domains	Session

3.3 Functional Cookies

Cookie	Provider	Purpose	Duration
__calendly_session	Calendly	Scheduling widget session	Session

3.4 Marketing Cookies

Cookie	Provider	Purpose	Duration
li_*	LinkedIn	Insight Tag analytics	Various
bcookie	LinkedIn	Browser identifier	2 years

4. Third-Party Services

Google Tag Manager: Manages analytics and marketing tags. Privacy Policy
Google Analytics 4: Cookie Policy | Opt-out
Microsoft Clarity: Session recordings and heatmaps. Privacy Policy | Learn more
Calendly: Meeting scheduling widget. Privacy Policy
Formspree: Contact form processing. Privacy Policy
LinkedIn: Cookie Policy

5. Behavioral Data We Collect

Through our analytics tools, we collect the following interaction data to improve our website:

Scroll depth on pages (how far you scroll)
Button and link clicks (which CTAs and navigation elements you interact with)
Time spent on pages
FAQ sections opened
Form interaction events (when you start and submit a form)
Page performance metrics (loading speed, layout stability)
Session recordings and heatmaps (via Microsoft Clarity)
Theme preference (dark/light mode)

This data is collected anonymously and is used solely to improve your experience on our website.

6. Managing Cookies

Use our cookie consent banner to manage preferences, or configure your browser:

7. Contact

Yalin Consulting

Email: anil@yalin.consulting

Web: yalin.consulting